The mainstream media in the lead up to the US Presidential Election on November 8 have gone into high gear in attempting to derail and destroy Donald Trump’s campaign. This included the playing to death of the so call ‘Trump tapes’ with commentators all agreeing how awful they were. It also has included giving airtime to any woman who claims she was assaulted by Trump no matter how little evidence there is or how many holes in the story. Meanwhile the damaging email leaks from Hillary’s campaign exposing her duplicitous policy positions and shady dealings through the Clinton Foundation, not to mention Bill’s multiple rape allegations escape any form of serious scrutiny.
It’s no wonder that Trump and his supporters treat the mainstream media with little respect. Trump has accused them of rigging the campaign against him and his supporters constantly heckle the media at his campaign events. Not even conservative news channel Fox News is immune from this bias with host Megyn Kelly engaging in nightly Trump bashing show. In response to this media onslaught during the third Presidential debate the Trump campaign decided to host their own coverage with a live stream on Facebook before and after the debate with their own analysis. It had the highest amount of internet viewers for the event and had over 8.6 million Facebook views over the next few days.
Following the success of the broadcast rumours began to circulate that Trump in the event that he will lose the election could launch a Trump TV Network. The mainstream media and political leaders hope that if he loses that he will go away and things will return to politics as usual under a Clinton Presidency. That Trump and the movement he has created will just disappear never to be heard from again. If they think that Trump’s supporters and his ideas will just roll over they are seriously mistaken. With Trump TV now being rumoured it is clear Trump himself is not going to walk away from his supporters either.
Despite official denials from the Trump campaign that he’s considering launching his own network his son-in-law Jared Kushner had a meeting with investment firm LionTree about possibly creating a Trump TV network. Trump’s own campaign manager formerly from conservative internet website Breitbart Steve Bannon did concede back in August that a TV network was a possibility “Trump is an entrepreneur’’ and praised the engagement he has been able to make with new and old media alike. Breitbart itself has long wanted to get into the TV business and has been going from strength to strength with superstars such as Milo Yiannopoulos. He is on friendly terms with recently ousted Fox News CEO Roger Ailes. If Fox has a clean out of pro-Trump personalities after the election they could recruit Fox personalities such as Sean Hannity, Ann Coulter and Jeanine Pirro. So the potential for such a network to have great on air talent is defiantly there.
The low start-up costs of running an internet streaming network greatly increase the potential for Trump TV to be an instant success. This is opposed to a traditional broadcast network having to go through cable and satellite providers and then have customers have to pay for a cable connection which would make building viewership very difficult. Streaming media you can reach you target audience directly. This is what Canadian conservative commentator and entrepreneur
Ezra Levant found when he was first at Cable news network Sun TV which eventually folded due to continuous loses. He then founded the online news channel the Rebel Media who offers a mixture of free content which has now gone viral around the internet as well as having premium content featuring traditional TV style shows. This freemium model of having a mixture of both free and paid content would make sure that as many of Trump’s supporters could be reached as possible.
If Trump does lose on Election Day it will not mean his legacy doesn’t live on. He has changed American politics forever, bringing issues such as immigration, political correctness and ending American military adventures into the mainstream. He has destroyed much of the corrupt Washington machine that has let Americans down for decades and reenergised the interests of many Americans in politics who felt that their country had forsaken them. A Trump TV network would be the best outcome in the event that he failed to win the Presidency. He might not win this election, but that doesn’t mean his movement will die and there is still hope of getting other Trump like politicians elected at other levels of government and having another go at the Presidency in 2020. A disastrous Clinton Presidency would still make Trump and his policies a real political alternative in the near future.