Opinion: Headlines Are More Important Than Content

We live in an interconnected information age that bombards us with stimulus. With so much going on it has become more difficult than ever to find clarity, peace and truth passively, instead it must be actively sought and allocated its own time. Cognitive dissonance, confirmation bias and the social media echo chamber are all factors.

One symptom of this madness is the tendency for users of social media to share content that conforms to their worldview based merely on the headline alone, without even having read the content therin, or perhaps having just skimmed over the first few paragraphs. If you even bother to skim the first few paragraphs you fall within the minority.

If you’re honest with yourself, you’re probably as guilty of this as I am. Facebook has recently cracked down on ‘fake news’ clickbait websites who thrive on this sort of infauxmation dissemination, but that doesn’t mean that users are becoming more well informed. The simple fact of the matter is that we only have so many hours in the day.

How many times have you seen a headline that gives you a chuckle and you think to yourself “I knew it” or “I told you guys but you didn’t believe me” and shared away without even making sure that it’s true. I’m guilty.

I’m going to make a concerted effort to do less sharing and more reading. If you want to counter ignorance than I urge you to do the same.

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For those of you who read that and thought”WTF Martin’s had a stroke” (you wish) the above latin text is a placeholder used by graphic designers and typesetters. In this instance it was a test of your reading comprehension. If you made it this far you get a cookie.

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